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You’ll learn the same methods developed (and, more importantly, used by) innovation teams at Google and Stanford University. Our course is down-to-earth but full of expertise, examples, and exercises and is sure to be a game-changer for your the way you approach innovation and new ideas.
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For a great example of the YouTube pretotyping method in action, check out mmhmm – a new app that gets rid of the annoying parts of presenting online. They have used the YouTube method really well here to take people through quite a complex product in order to simulate the experience. And we’ve put our skin in the game by signing up to their beta program!