April 2022: Making BBQ better

GE's FirstBuild is taking innovation to new heights with their new indoor smoker - check it out!

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Spotted in the wild: FirstBuild’s Arden Indoor Pellet Smoker and Indiegogo Thanks to David Brand, the brilliant author of Testing Business Ideas, for spotting this and sharing it on Twitter. FirstBuild, owned by GE Appliances (a Haier company), is testing demand for an indoor BBQ smoker using Indiegogo. It is a YouTube pretotype, best used for products that are complex or a big investment to bring to market. In this case, they have built something, but I suspect the video and results are simulated to test product demand — a perfectly valid strategy. Want your in the wild featured next month (and an Amazon gift card to boot)? Hop on over to our Slack channel! What’s working well? What could be better? The branding on this is not prominent, and I like that. Too often, we believe that branding is our competitive advantage when testing products. It’s not — it just helps you scale. What they’re testing here is problem-solution fit, asking: a) does anyone care? And b) are we solving a problem well enough for anyone to show interest in our product? What are the takeaways? If you have a complex product or service idea, the YouTube pretotype is an effective way to simulate the end product and test demand from customers. Start small — you probably don’t have a GE sized budget, so place the pretotype in a channel that makes sense. Ask yourself: where would your potential early adopters be looking for a solution to the problem you’re solving? Go there. Don’t ask for money immediately. You’ll notice in this pretotype they don’t give an indication of price. For starters, get emails. In the field Want to start experimenting in your business, but you’re not sure where to start? Then let’s find out... One thing Lastly, here's a great quote from James Clear to take you into the week ahead. Liked this? Pass it on! Share this newsletter: Did someone else share the love? Join our community to receive our newsletters each month. Until next month, happy innovating! Leslie Can't get enough of innovation? There's plenty more where this came from... Join our pretotyping Slack community Our community is full of innovators from around the world – join us to ask questions, share ideas, and learn from the best. Learn pretotyping – online! As we start looking towards the year ahead, there's no better time to become a Certified Pretotyper and raise your innovation game. The first module is yours, completely free – sign up here today! Pretotyping vs. Prototyping When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait... don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up. Read more. Copyright © Exponentially, All rights reserved.

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